Leopard enterprise was incorporated by two educated individuals brought together through personal contacts. The company was set up on the 27th of May 2014 to provide management consultancy services to organisations and businesses in the UK primarily in Woking and the South East of England. The reason that drove this business idea is that the UK is currently in a pro-business state and the government is looking to assist business set up and growth. This has led to an increase in small business formations, international investments and therefore a demand for management services.
Leopard Enterprises has been set up to provide a steady supply of management consultancy services to this huge demand from the increasing business population in the UK. Due to the Small and Medium Enterprises (SME) growth being especially concentrated the South East, Leopard Enterprises will aim to mainly target this market segment.
Leopard will use a variety of the latest marketing tools to enable highest market penetration in order to gain a good market share. Some of the methods used for marketing will be personal marketing, internet marketing, guerrilla marketing, digital marketing and out of home advertising. With plenty of businesses, new and old, already set up and established in the South East of England and plenty more entrepreneurs wishing to set up business, there is plenty of opportunity for Leopard Enterprises to set up a profitable business in this market.